All marketing is not advertising, but all advertising is definitely marketing. If you are the owner of a business and you take both these procedures as the same then this is the right time for you to rethink your advertising and marketing efforts. If you take both these procedures as same then it would be like opening a box of beautiful crayons that is marketing and then creating a colorful picture using just one color that is advertising. This will have you thinking why the painted image is lackluster and is not able to attract the interested buyers.

There are many people who have misconceptions about marketing and advertising. For such people, it is important to understand that marketing is an essential, all-encompassing practice. It is the procedure of generating a strategy or a plan that underlies business communication, business development and sales techniques. On the other hand, advertising is one of the most important elements of a marketing plan and also the most expensive one. It is about sending messages regarding a company and the services or products that it offers. It also involves putting together different methods for targeting viewers and getting their interest into becoming loyal customers. The process of advertising involves placing advertisements, deciding on the use of the right media, the frequency and the time that the advertisement will run.